Tuesday, March 07, 2017

Request for Proposals- Economic Impact Study


Recent growth and development in the Newfoundland and Labrador music and sound recording industry has created a heightened need for increased research and accurate information in order to guide the industry into the future.  Music Newfoundland and Labrador (MusicNL) is requesting proposals from qualified consultants to undertake a study on various components of the music industry including:  a scan and an economic impact study of the music industry in the province; the role and effect of technology and innovation on the business of music; relationship to and opportunities for cross discipline partnerships (film, tourism, export) and recommendations on opportunities for expansion.  



Music NL was established in 1992 with the following mandate:  

  • To address key issues affecting the Newfoundland and Labrador music industry in order to implement positive change by presenting a strong voice to government, business and the community at large.
  • To increase awareness locally, nationally and internationally of provincially produced music as an art form and as a viable industry with significant impact on the economy.
  • To create and encourage opportunities which will stimulate growth of the industry.


Now in its twenty - fifth year, MusicNL has grown to be the voice of the provincial music industry and has successfully advocated for music producers and the industry since its incorporation. Success has been achieved through strong linkages and partnerships with cultural and music stakeholders, a strong advocacy voice and the delivery of programs and services geared specifically to meet the needs of its membership.  An assessment of the economic impact of the Newfoundland and Labrador music industry conducted in 2008 by the Atlantic Canada Opportunities Agency estimated the total GDP impact for the year at $61.3 million ($51.3 direct and $10 million indirect). 

Recent changes to the industry make it necessary to gather research to assist MusicNL plan for future growth and development.


Project Scope

MusicNL is soliciting a request for proposals from experienced consultants, with proven experience, resources, and professional expertise to conduct a study on various components of the music industry including an economic impact study on the value of the industry to the provincial economy; the role that technology can play in advancing careers in the industry and potential partnerships with film, tourism and other sectors to enhance potential for the music industry in the province.

Music NL wishes to have a more comprehensive and cohesive picture of the effect the industry has on the province and the potential for the future.

The study will:

  • Provide a profile of the NL music industry
  • Define the scope, size and components of the local music industry in terms of number of employees and artists, revenues and audiences
  • Determine the economic impact of the NL music industry
  • Quantify the direct, indirect and induced economic activity from music; including GDP, employment, labour income and taxation impacts
  • Quantify, where possible, tourism activity generated through music performances in NL
  • Analyze the following aspects of the music industry:
    • Current and future directions of technology use including technology tools used in music recording
    • Identify the effects that emerging technologies have on the business of music, specifically related to marketing and distribution
    • Provide recommendations related to any emerging technologies that could potentially raise the earning potential of musicians
    • Networks and working partnerships for the advancement of the NL music industry
    • Identify existing networks and working partnerships that are performing effectively
    • Identify any gaps in existing networks or areas for new networks
    • Provide recommendations on how partnerships between music and film, tourism and other disciplines could further benefit the music industry in NL



A budget of up to, but not exceeding$50,000 has been assigned to this project and should be awarded,PENDING FUNDING APPROVALS,byMarch 31, 2017


Project Schedule

The project is to be completed by November 3, 2017, with work to commence as soon as possible following selection.  Key dates are:

Delivery of 1st update- June 30, 2017 

Delivery of 2nd update- August 18, 2017                                                                                                                                        Delivery of first draft -September 15, 2017                                                                                                                                        Delivery of final report - October 6, 2017


Submission Details

All proponents are required to provide the following information with their submissions:

  • Profile of the applicant including experience and qualifications
  • Detailed proposal of what will be delivered, including the expected outcome and benefits to MusicNL
  • Detailed project timeline including milestones, project meetings, interim reports and progress reports
  • Detailed project methodology explaining each project task including what will be expected of both the consultant and MusicNL with respect to each task.  This should include a research methodology and specifications of the economic model used to determine economic impact.
  • Community consultation plan
  • References for each principle named


Working Agreement

The successful proponent will enter into a working agreement with MusicNL based upon the information contained in this request for proposals and the submission of the successful proponent.


Evaluation Criteria

Proposals shall be evaluated to determine the best value offered to Music NL based on the following criteria:

  • Experience and Qualifications of Applicants
  • Understanding of the project objectives/outcomes and vision
  • Project Deliverables
  • Long term value and impacts on Music NL
  • Value for Money
  • References and Interviews (if required)

MusicNL has the right to reject any or all proposals



All enquiries shall be directed to:

Glenda Tulk, Executive Director


Ph: (709) 754-2574

Email: Glenda@musicnl.ca



March 24, 2017 


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