A Foundation To Assist Canadian Talent, was created in 1984 concurrent with the launch of MuchMusic (now known as Much), which committed a percentage of its gross annual revenues to stimulate the production of new Canadian music videos. Two years later, when MusiquePlus went on the air, it also became a sponsor, as did MuchMoreMusic when it launched in 1998. The launch of MuchMoreMusic) also marked the creation of PromoFACT, an Electronic Press Kit and website production fund for Canadian artists, independent record labels and artist management companies.
MuchFACT is now funded entirely by Much, a division of Bell Media Inc. Originally named VideoFACT, the company changed its name to MuchFACT in September, 2009. Along with the name change, MuchFACT expanded its program to include viral videos which are defined as small-budget music videos and other innovative music-related content intended for online distribution.
MuchFACT considers applications requesting co-financing for music videos and music related content six times a year. Applications are judged by a committee, and successful applicants receive non-recoupable award
This category allows you to apply for funding within the range of $1-$5,000.00 for creation of music content related tools for online promotion of the artist including (but not limited to):
- Innovative websites
- Electronic Press Kits (EPKs)
- Behind-the-scenes content
- Online music content
- Mobile Apps
- Other (To be proposed in your application)
Online Music Video/Project
This category allows you to apply for funding within the range of $1-$10,000.00 for creation of small budget music videos. This category is intended to support projects created primarily for online distribution.
This category allows you to apply for funding within the range of $10,000.00-$30,000.00 for creation of a music video. This category is intended to support larger-budget productions intended for television and online distribution.
This category allows you to apply for funding within the range of $30,000.00-$50,000.00. This option is reserved for creation of digital content packages to build awareness and support for a Music Video. To be eligible for this grant, you must create at least 2 of the following pieces of content:
- Music Video (s)
- Digital support tools
- Mobile Apps
- Other (to be proposed in your application
For more information and deadlines, go to http://muchfact.ca/about/background