Vision
A proactive voice fostering the growth and development of Newfoundland and Labrador’s music community in support of a viable industry the world stage.
Mission
To foster music community and industry growth through its advocacy, programming, and partnerships with members, industry leaders and stakeholders.
Mandate
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Address key issues affecting the Newfoundland & Labrador music industry in order to implement positive change by presenting a strong voice to government, business and the community at large;
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Increase awareness locally, nationally and internationally of provincially produced music as a unique, creative and viable industry with significant impact on the economy, and
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Create and encourage opportunities for our membership that will stimulate growth in the industry.
Diversity and Inclusion
In 2020 MusicNL undertook a diversity audit. The audit included reviewing all aspects of MusicNL from the board of directors, staff and membership to policies and procedures. Benchmarking will be critical to ensure we measure our success in 2021.
2021/22 Focus areas include:
- LGBTQ+ Partnering with Keychange to bring underrepresented genders in the music industry to the main scene
- Newcomers. Partnering with the Association for New Canadians to engage and welcome newcomers to MusicNL
- Women. Celebrated IWD and partnering with MusicNS to bring Women in Music Canada to the East Coast
- Persons with disabilities
- Indigenous people
MusicNL is pleased to announce it support and partnership with the Canadian Live Music Association (CLMA).
The CLMA and its partners are readying to launch a national research study to quantify the impact and representation of Black, Indigenous, and People of Colour (BIPOC) live music workers in Canada and explore the challenges and barriers that impede BIPOC participation within the industry. The final report will include recommendations for the live and broader music community, industry, public, and government regarding the implementation of more inclusive practices moving forward.