The Nickel is dedicated to creating, building and fostering a love of independent film. They’ve long had a successful relationship with MusicNL and together the organizations have listened to its members feedback to create a new spin on their music video challenge. The new Nickel/MusicNL MUSIC VIDEO INCUBATOR brings together filmmakers and musicians to produce a music video. The project developed out of the previous 48-Hour Music Video Challenge to become a mentorship and technical support program; a chance for beginning filmmakers to develop their craft and an opportunity for filmmakers and musicians to collaborate on an important project. With support from the NLFDC and ArtsNL, there is now more equipment, support and a longer production timeline. The final videos will be screened at a special Nickel event on June 18 and throughout the festival program.


The 2017 teams of filmmakers and musicians include:

Filmmaker Jenn Brown & Janet Cull

Filmmaker Christian Davis & Town House

Filmmaker Riley Harnett & Sherry Ryan


Nickel Festival Director Ruth Lawrence says the Nickel has invested more in this program for the 2017 Festival. “Being such a musical place, we know our filmmakers are so connected to the incredible music that comes from here. With more production time, equipment and mentorship, the teams will create a stunning video.”


Rebekah Robbins of MusicNL says that musicians are thrilled to have this opportunity. “A great music video can make a huge impact in a musician’s career. That’s often how they get work, because the industry expects to see them. It also shows off our beautiful province and the inspiring work of our filmmakers.”


The Nickel Independent Film Festival- June 17-24. Go to for schedules and ticket info. You’ll find huge deals, ticket bundles contests and so much more! Get yourself a FESTIVAL PASS for only $50 (until June 3rd).



Krysta Rudofsky

(709) 728-3182

Check out The Nickel Facebook page or for updates!



An international reputation for its diverse program and great vibe draws filmmakers from all over the globe to St. John’s for the Nickel. Founded in 2001, the Nickel is a non-profit charitable organization, governed by a volunteer Board of Directors, focused on screening meaningful and provocative films to NL audiences. With its commitment to outreach and growing the next generation of filmmakers, the Nickel continues to travel throughout the province, screening and creating film projects with Newfoundland & Labrador youth. The Nickel also prides itself on growing the film community through industry-specific training, workshops and helping to cultivate and support local talent.


The Nickel Film Festival June 17-24




Jenn Brown is a theatre and film artist from outport Newfoundland. She received a BFA in Theatre from Memorial University’s Grenfell Campus and is the Executive Director of the St. John’s International Women’s Film Festival. Jenn is Co-Chair of the Cultural Artists Plan for Emergencies (CAPE) Fund, member of the Board of Directors for the Women’s Work Festival, and gets excited about working with new people and collaborative projects.


Janet Cull is enigmatic. She’s a firecracker, a force to be reckoned with. She has boundless energy, and limitless talent. Her voice is warm and inviting, timeless, smooth, and maybe just a little bit dirty. Just like frigid Northern air, she is edgy, dramatic and larger than the everyday. Janet has just released a solo album titled Real Tough Love and will be touring it in the fall 2017. Janet was hand-selected by 4 time Grammy award winner K.D. Lang to open for her upcoming tour September 14, 2017 at Mile-One Stadium, St. John’s NL. Janet has 2 Award Winning records besides Real Tough Love in which she received awards in 2004 for ‘Group of the Year’, ‘Album of the Year’ as well as ‘Galaxie Rising Star of the CBC’. Her 2007 release of People Get Ready earned her an ECMA nomination.  Besides being lead vocalist she also co-produced both albums. In December of 2016 Janet was named the best vocalist of SINGER UNIVERSE based out of L.A. and in November of 2016 Janet Cull’s In The Red opened the pop group Marianas Trench on their Crusade Tour.  

Riley Harnett is a writer/director whose first film, Foreign Affair, will be released this year. Riley has been awarded audience choice for film submissions at both the Nickel’s 48 Hour Horror Challenge and 48 Hour Rom-Com Challenge. Riley is absolutely thrilled to participate in the Music Video Incubator. No stranger to film challenges with time constraints, Riley promises one thing: no shortage of hard work.

Sherry RyanIt is said that the best songs take something personal and make it universal and Sherry has been perfecting this art for years. Raised in Middle Cove, Newfoundland – a land fertile for songs and storytelling, she has proven herself as a gifted lyricist with a voice described by Exclaim magazine as “so good it’s absolutely unforgettable”. She drifts between country, blues and folk and beautifully marries these genres with her heart-stealing originals. Sherry has earned nation-wide attention, extensive radio play and has received several music awards and nominations. With a voice and lyrics that warm the hearts of her listeners it’s not hard to understand why Sherry Ryan has devoted fans.

Christian Davis is a freelance cinematographer and post-production professional for TV, film & web based in St. John’s, NL. An alumni of College of the North Atlantic’s Film and Video Production program, he has worked on television series & feature films while also shooting & editing professional short films,  corporate  and music videos.  He recently lensed two local shorts- Riley Harnett’s Foreign Affair and David Feehan’s Jacob1234 as well as projects for UNIFOR, The Dream Fund, and the Canadian Association of Pharmacy Students & Interns. He worked on two web series, creating titles & graphics for Melanie Oates’ The Manor, and as cinematographer & editor of the upcoming Half Handsome.


Town House are a 4 piece ambient post/rock shoegaze band. They formed in 2015 and released their debut album in February 2017. They’ve played numerous shows around St. John’s, including the 2017 Lawnya Vawnya music festival. Their album is available to stream internationally on Apple Music and Spotify. “With post-rock ambiance and ever-building rhythmic patterns, Town House perform songs that are equally informed by stillness and motion.” – Vish Khanna / Exclaim



Go to for schedules and ticket info. You’ll find huge deals, ticket bundles contests and so much more! Get yourself a FESTIVAL PASS for only $50 (until June 3rd).