MusicNL Export Strategy and 2018 Export Development Program

MusicNL Export Strategy 2018

June 20, 2018


TWILLINGATE, NL: MUSICNL Releases Export Strategy and Export Development Program for 2018



MusicNL Week is the provincial music industry association’s annual conference and festival, which offers a week of educational sessions, showcase performances, and networking, culminating in the annual awards show. MusicNL Week 2018 will take place in Twillingate, NL from October 10-14, 2018.


Following on the heels of an extremely successful Export Development Program offered at MusicNL Week 2017, MusicNL plans to lose no momentum. In 2018, we intend to present a more specialized version of our export development program. This year, MusicNL is going digital. This program will present a mix of live music buyers and buyers for licensing for film, tv and advertising. Space in the export program will be very limited.


“We want to align our members with the best opportunities to have their music placed in film, tv and advertising, in addition to more traditional live performance opportunities,” says Glenda Tulk, Executive Director of MusicNL.


MusicNL will attract key industry members from international markets to Newfoundland and Labrador. MusicNL invites export ready artists to apply for export showcases. As in past years, there will be juried showcases for which applicants are not required to be export ready. Applications for nominations and showcases are open until June 30, 2018. Details on eligibility for the various programs can be found online at



The MusicNL Export Strategy’s focus is to introduce and develop Newfoundland & Labrador artists and music businesses to domestic and select international markets in order to increase sustainable export activity. The goal of MusicNL is to lead and support export growth and capacity for its membership through the ever-changing landscape of the industry and to identify best practices, partnerships and market expansion opportunities for its export-ready members.


The Export Strategy aims to support MusicNL’s mandate by building a plan for the export of music created in Newfoundland and Labrador, with the intent to address the issue of the difficulties Newfoundland and Labrador artists face when trying to export their music. The overall goal is to increase the export of music created in Newfoundland and Labrador.


Recommendations from the strategy will be key to guiding the province’s music industry into international markets. They include increasing resources to the industry as a whole, maintaining an export buyer program at MusicNL Week, conducting trade missions, encouraging digital export, increasing online and digital export readiness and increasing the number of opportunities relating to industry professional education.


For more information contact:


Rebekah Robbins

Program, Marketing and Communications Director

(709) 754-0533


Glenda Tulk

Executive Director

(709) 754-2574





TAGS: #export #musicnlweek2018