Equinor and MusicNL announce the NewFound Talent Contest 2020

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St. John’s, NL, Canada – July 29, 2020:  MusicNL and Equinor are proud to present this year’s NewFound Talent Contest as a part of the Newfoundland & Labrador Folk Festival: 2020 Digital Edition.

Young musicians aged 19 and under will perform for a professional panel of judges consisting of past MusicNL award winning artists Nick Earle, Melanie O’Brien, and Mary Barry. The contest will be hosted by Don-E Coady of DC Design House and pre-recorded on August 25th at the Canadian AV Warehouse (22 Pearl Place, St. John’s).

The contest videos will be available for viewing MusicNL’s YouTube channel, website, and Facebook page on September 2. The 1st place winner’s performance will premiere on the Newfoundland and Labrador Folks Arts Society website on Thursday, September 3rd as part of the Digital Festival’s weekly episodes.

The NewFound Talent Contest is designed to discover, develop, encourage, and showcase young entertainers. The competition offers professional development prizes valued at over $6,000 to aid talented young performers to help enhance their songwriting, performing and music business skills. The first-place winner will also have their performance featured on the festival’s closing night with some of the world’s finest folk musicians.

“Carrying on this year’s NewFound Talent Contest is vitally important to aspiring young musicians in the province. We look forward to this event every year and are thrilled to be able to offer the program despite COVID-19”, says MusicNL Programs & Operations Manager Sherri Breen. “Newfoundland & Labrador is home to so many talented youth and this helps set up industry exposure and performance opportunities as is the case with past winners Bridget & Dahlia, Nick Earle, and Rachel Cousins.”

The NewFound Talent Contest is open to members of MusicNL as well as non-members and those of the general public. Individuals interested in applying for the contest can do so by completing the fill-able PDF application form here:
Application Form

Full contest details can be found at musicnl.ca and details of the prizes are included in the backgrounder below. As the contest space is limited, applications will be considered on a first-come, first-served basis. Registration is currently open and will close at 5pm on August 14th.


We’re Equinor, a broad energy company with a proud history. We are 21,000 committed colleagues developing oil, gas, wind and solar energy in more than 30 countries worldwide. We’re the largest operator in Norway, one of the world’s largest offshore operators, and a growing force in renewables. Driven by our dedication to safety, equality and sustainability and our Nordic urge to explore beyond the horizon, we’re shaping the future of energy.

For more information about Equinor visit: www.equinor.com


MusicNL exists to address key issues affecting the Newfoundland and Labrador music industry in order to implement positive change by presenting a strong voice to government, business and the community at large. It works to increase awareness locally, nationally and internationally of provincially produced music as an art form and as a viable industry with significant impact on the economy. It aims to create and encourage opportunities which will stimulate growth of the industry.

For more information about MusicNL please visit: www.musicnl.ca


Complete details of the Newfoundland & Labrador Folk Festival: Digital Edition 2020 presented by Equinor including performer bios and schedule are available online at www.nlfolk.com.


The Newfoundland and Labrador Folk Arts Society wishes to thank the generous sponsors and supporters of the Newfoundland & Labrador Folk Festival: Digital Edition 2020 including Equinor, ArtsNL, Government of Newfoundland and Labrador, Government of Canada, Department of Canadian Heritage and City of St. John’s.

MusicNL would like to thank DC Design House, Krisjan Leslie (LabOfChaos), Atlantic Disc and DVD, Tom Cochrane Photo, Laughing Heart Music, Citadel House Records, Hurricane Music, Ritche Perez Photography, and Long & McQuade for their support.


Sherri Breen
Programs & Operations Manager

(709) 754-2574



NewFound Talent Contest Prize Details



  • Choice of either Branding (pdf EPK, Jewel Case, Logo) OR Website (theme customized one-pager) (DC Design House)
  • Pre-production/Recording of a 2-song demo (Krisjan Leslie/LabOfChaos)
  • Mixing & Mastering of a 2-song demo (Hurricane Music)
  • 50 complete retail-ready demo packages (Atlantic Disc and DVD)
  • Music video shoot (Tom Cochrane Photo)
  • Consultation with an artist manager (Laughing Heart Music)
  • One-on-one project mentorship session (Citadel House Records)
  • Professional photo shoot (Ritche Perez Photography)
  • Long & McQuade gift card (value $150)
  • MusicNL Membership, 1-year duration



  • Long & McQuade gift card (value $100)
  • MusicNL Membership, 1-year duration



  • Long & McQuade gift card (value $50)
  • MusicNL Membership, 1-year duration

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