ECMA Conference in Saint John, New Brunswick

The 2017 ECMAs – Industry Conference powered by Marcato

Our Music Means Business. The 2017 ECMAs Industry Conference is the premiere destination for all Atlantic Canadian artists and industry professionals. It is a place for artists and members to connect with international guest delegates and educators, offer mentorship and be mentored by peers and industry experts, and ultimately elevate their careers.We have a number of mentorship opportunities available for pre-registration NOW.


Pre-registration NOW OPEN:
Meeting Request Deadline: April 3  

Business to business – get connected with music buyers from around the world! Meet face to face with Canadian and international talent buyers, booking agents, festival, event and venue programmers, promoters, presenters, film and television music supervisors, digital experts, and media from the United States, Canada, Belgium, France, Denmark, Germany, Australia and the United Kingdom. 2017 Export Buyers participating in one-on-ones can be found at this link:

These pre-scheduled 10-minute one-on-one business meetings are open to all export-ready artists, artist representatives and companies. Exporting experience is a prerequisite and/or participation in an ECMA Export Training Pitching Workshop. Meetings will be scheduled for Friday April 28 & Saturday April 29, 11:30AM-1:00PM.


Pre-registration NOW OPEN:

Are you export-ready and looking to elevate your career to the next level? Get invaluable insight on how to strengthen your credentials to take advantage of export and business opportunities! This advanced workshop, facilitated by internationally-acclaimed pitching consultant Jan Miller, is designed for export-ready artists, managers and companies interested in building on their presentation and one-on-one pitching techniques. Learn the essential components to enhance your personal communication styles, develop your business credentials and adapt pitch techniques for conversational one-on-one meetings. Participants will take part in an interactive, two-hour session focusing on the core elements to conducting an effective business meeting through observing live, one-on-one pitch conversations in action with key international and Canadian music buyers (festivals, booking agents, music supervisors). Pre-registration required. This workshop is a prerequisite for participation in the Export Buyers Program One-on-One Business Meetings.

Facilitator: Jan Miller, International Consultant, Lowenbe Holdings, Glen Haven, NS.


Pre-registration available here:

This three-part course will explore opportunities with live content and how it can open doors to new revenue streams for artists. This course begins with a 30-day pre-ECMA emailer pre-course to help participants make the most of their ECMA experience. On the ground the sessions will include exploration into the world of live content platforms such as Facebook Live, Instagram Stories and other video content opportunities to engage with fans. How have other artists used these platforms to create dynamic content and elevate their careers? Finally, learn how to combine online, video and audio to develop online courses to provide new and exciting revenue streams.

Facilitator: Lynn Colepaugh, Owner, Malkin Music Management / Cyber PR Army, Riverview, NB.


Pre-registration NOW OPEN:

ECMA is excited to present the Canadian Presenting Touring Networks forum. This session is designed to provide insight to artists and artist representatives and to unveil the different roadmaps available to build and expand touring networks in communities across Canada.

Topics will include: audience engagement, market demand, showcasing process, presenters needs and requirements, fee and pricing structure, block booking, community outreach programs and the tools to deliver an effective showcase and maintain business presence at contact events. Pre-registration required.

Presented by the Atlantic Presenters Association (APA) & Canadian Arts Presenting Association (CAPACOA)

Facilitator: Sue Urquhart, Executive Director, CAPACOA, Ottawa, ON; Laurie Gillis, Executive Director, Atlantic Presenters Association/ Contact East, Halifax, NS.

Guest Speakers: Steve Derpack, Executive Director, The Arts Touring Alliance of Alberta/ Alberta Showcase, Edmonton, AB; Skip Taylor, Performing Arts Coordinator, Organization of Saskatchewan Arts Councils/ OSAC Showcase, Regina, SK; Elaine Legault, Réseau Ontario, Toronto, ON; Jacinthe Comeau, Executive Director/Directrice générale, Réseau atlantique de diffusion des arts de la scène/ RADARTS, Caraquet, NB.


Pre-registration NOW OPEN:

ECMA is excited to offer a chance for self-managed artists to participate in a mentorship opportunity aimed at providing valuable guidance from established artist managers and established self-managed artists. This session will explore strategy and execution in the earlier stages of career development while also preparing artists for a transition towards introducing a manager into their strategy. Pre-registration required.

Facilitator: Michelle Conceison, Owner, Market Monkeys/Old Pony Farm Records, Nashville, TN.


Pre-registration available here:

The ECMA ‘Music Managers’ Mentorship Program offers emerging artist representatives and managers with the unique opportunity to gain valuable information, skills, and expertise from an array of experienced managers. The daily peer-to-peer meetings are designed to facilitate a meaningful exchange of information focused on strategy and execution, conceptualizing the appropriate career path, business planning, and the new and old approaches to new trends and challenges. Participants will be paired with an experienced manager mentor and take part in group discussions offering valuable insight and practical advice to music managers of all levels. Pre-registration required. Presented by ECMA and the Music Managers Forum Canada.

Facilitator: Michelle Conceison, Owner, Market Monkeys/Old Pony Farm Records, Nashville, TN.


Pre-registration available here:

Discuss and learn about getting your songs placed in filmed media – a very important part of an artist’s career! Facilitated by music supervisor extraordinaire Michael Perlmutter (Instinct Entertainment) this 3.5 interactive intimate session is designed for emerging and established industry professionals seeking to understand the foundational knowledge about music supervision and the detail workings of this role and artist development in film and television. During the first 2.5 hours of the session, participants will learn the ins and outs of music supervision including: how music is sourced, creative concepts, comparative scene breakdowns with and without music, negotiation skills, supervisor relationship with producers and how that affects you, timelines, license fees, how to get heard by music supervisors, how to promote your placement once you have been placed, royalties, sync. terms + terminology, budgets and more. The session will include much interaction between mentor and participants. For the last hour, conference participants will take part in a live song critique with the featured session “Music in Motion: PITCH ME! Song/Sync. Critique” where top music supervisors will analyze music tracks that have been pre-submitted and discuss what makes them ‘syncable’ for film and TV! Pre-registration required. Must be a registered conference delegate to participate.

Facilitator: Michael Perlmutter, Owner/Music Supervisor, instinct entertainment, Toronto, ON.

The full conference schedule is now available online at:

The 2017 Export Buyers Program and East Coast Music Awards receive financial support from the Government of Canada through the Atlantic Canada Opportunities Agency (ACOA) Business Development Program and Service Canada, the Province of New Brunswick and the City of Saint John. The East Coast Music Association would also like to acknowledge the financial support of FACTOR, MUSICACTION and the Government of Canada through the Department of Canadian Heritage (Canada Music Fund) and of Canada’s private radio broadcasters.