2025 MusicNL Week | St. John’s, NL
We’ve got five days chock full of offerings for artists, music industry and fans alike, including: five nights of shows, daytime networking, export development, showcases, one-on-one business meetings and two awards shows.
QUICK LINKS
- Program Guide
- Registration & Ticket Pricing
- Showcases and Performances
- MusicNL Conference
- MusicNL Export Program
- Awards
- Volunteer with MusicNL Week
- Frequently Asked Questions
MusicNL Week – Schedule Overview
Program Guide
Browse our 2025 MusicNL Week program guide below! Scroll through or download to your device.
Conference Registration and Ticket Pricing
Register for the conference HERE
RSVP for the Industry Awards November 12 HERE
Buy a wristband for MNLW 2025 HERE
| Member | Non-member | |
| Early Bird Conference Registration (until October 20) | $50 | $70 |
| Advance Conference Registration (until November 11) | $60 | $80 |
| On Site Conference Registration (During event – November 12-15) | $80 | $100 |
| MusicNL Industry Awards | Free with advance RSVP | Free with advance RSVP |
| MusicNL 2025 Awards Gala | $41.25 | $41.25 |
| Early Bird Showcase Wristbands* (until November 9) *Showcases only | $50 | $50 |
| On Site Showcase Wristbands* (During event – November 12-16) *Showcases only | $55 | $55 |
| Individual show entry (per venue, per night, at the door only, subject to capacity) | $25 | $25 |
**Wristband offers entry (subject to capacity) to all public shows (excluding the Awards Gala) and the afterparty
Showcase Schedule
**Doors open 1 hour before showtime for all performances EXCEPT at the Sheraton**
Wednesday, November 12
The Ship – Folk Night Kick Off
Presented in partnership with NL Folk Arts Society
9:00pm Jing Xia
9:30pm Port-Aux-Poutines
10:15pm Baraka
10:45pm Youngtree & Carole Bee
+2025 MusicNL Award presentation – Francophone Artist of the Year
Thursday, November 13
Sheraton Hotel
1:30pm Matthew Byrne
2:00pm Ana & Eric
2:30pm Summer Bennett
3:00pm Liz Fagan Band
3:30pm Rum Ragged
The Black Sheep
8:00pm Jenny Mallard
8:30pm The Dandelion Few
9:00pm Mallory Johnson
9:30pm Andrew Rodgers
10:00pm Dave Whitty
+2025 MusicNL Award presentation – Electronic Artist of the Year
Rock House
8:15pm R Sheaves
8:45pm Hannah Green
9:15pm Kelly McMichael
9:45pm Rachel Cousins
10:15pm potem
+2025 MusicNL Award presentation – Side Musician of the Year
Friday, November 14
Sheraton Hotel
1:30pm Ian Foster
2:00pm Colleen Power
2:30pm Zaynab Wilson
3:00pm The Irish Descendants
3:30pm Rev. Dave and the Sin Eaters
The Black Sheep
8:00pm Becca Bartlett
8:30pm Jenina MacGillivray
9:00pm Claire Porter
9:30pm Ana Luísa Ramos
10:15pm Duane Andrews And The Hot Club Of Conception Bay
+2025 MusicNL Award presentation – Folk Artist of the Year
Rock House
8:15pm XIA-3
8:45pm Fairgale
9:15pm Swimming
9:45pm With Violet
10:15pm The Order of the Precious Blood
+2025 MuiscNL Award presentation – Instrumental Artist of the Year
Saturday, November 15
The Sheraton
1:30pm Kitchinparti
2:00pm Rosemary Lawton
2:30pm Mackenzie Critch
Sunday, November 16
The Ship
7:00pm MusicNL Week Songwriter Circle
2025 Performing Artists – MusicNL Week
Listen to MusicNL Week Artists artists via our playlist!:
https://open.spotify.com/playlist/5leMvvqaQFHgikz781u4gh?si=YrzlxDYHRNKQP1A2xKtgVQ
MusicNL Conference – November 12 to 15
Sharpen your skills, expand your network and deepen your knowledge! Over the 5 days of MusicNL week, we’ll have 30 panels, workshops, peer sessions and networking events designed to help attendees grow their network.
2025 MusicNL Week Program Guide
Browse or download the 2025 Program guide here.
MusicNL Conference Sessions (all take place at Sheraton unless otherwise noted)
2025 Panel and Workshop Topics
Below is an overview of the panel schedule. See program guide (above) for full detail.
Thursday November 13
11:30am Getting on Stage: Navigating Music Showcase Applications
12:00pm Screen Music: Getting Started in Film Scoring
12:30pm Beyond the Drop: Planning a Strategic Release Cycle
1:30pm The Music Grant Playbook
2pm Sound Mind: Mental Health for the Music Community
3:00pm The NL Label landscape
Friday November 14
10:30am Décoder le Marché de la Musique Francophone
11:30am Screen Dreams: Navigating Music Sync Licensing
12:00pm The Business of Being a Musician
12:30pm Starting Smart: Essentials for Emerging Artists
1:30pm Beyond Streaming: The Role of Radio in Music Careers
2:00pm Taking Your Music on the Road: A Guide to DIY Booking and Touring
3:00pm Get Paid: Musicians’ Royalties in the Digital Age
Saturday November 15
10:30am Your Image, Your Brand: Visual Strategy for Musicians
11:00am Survival & Innovation: Where Festivals Are Headed
1:30pm Assembling Your Dream Team: A Roadmap for Emerging Artists
1:30pm Rejection is Redirection: A Musician’s Perspective
3:00pm Merch that Moves
3:00pm Ready, Set, Record – Getting Prepared for a Producer and the Studio
**programming subject to change
NEW OPPORTUNITIES at MusicNL Week: Meetings and Headshots!
We’re delighted to have several key industry folks joining us for MusicNL Week, and taking meetings with our members.
Learn more about funding opportunities with the Canada Council for the Arts, chat with the East Coast Music Association, meet with the Canadian Federation of Musicians and get a new professional headshot taken with photographer Ritche Perez!
Get a head start on your planning! All spots are first-come, first served. Sign up at the links below.
- Canada Council for the Arts (Jennifer McKerral and David Phu – Program Officers): Sign up here for Thursday and Friday
- East Coast Music Association (Anthony Carew – Director of Programming): Sign up here for Thursday and Saturday
- Canadian Federation of Musicians (Liana White – Executive Director and Rozalind MacPhail – Vice-president Local 820): Sign up here for Thursday and Saturday
- Headshots with Ritche Perez: Sign up here for Saturday
All of these take place on site at the Sheraton Hotel Newfoundland, and you must be registered for the conference to take part.
Export Program
MusicNL is pleased to present the 2025 Export Program at the MusicNL Conference, and as part of MusicNL Week. The program will feature an array of high-quality showcases, industry conference sessions, the Awards Gala and a boutique Export Development program.
We’re bringing in more than 50 key industry leaders from Canada, Europe and UK, including festival and venue programmers, presenters, booking agents, labels, radio promotions, music supervisors, and industry tastemakers. These invited guests will participate in MusicNL Export Program showcases, one-on-one meetings, daily performances, our Awards Gala and conference sessions to engage with our members and industry. Get your networking on and make instrumental connections at the conference!
As part of the MusicNL Conference Export Program, performing artists and nominees will have the opportunity to request one-on-one meetings with our Export Delegates. The meetings will take place November 3 and 4 (online), as part of the lead-up to the MusicNL Conference. To take part in the meetings, eligible participants must be registered for the conference, participate in training (week of Nov 3) and submit requests for export meetings. Wondering if you are eligible to take part? Got questions? Email export@musicnl.ca
Meet the Delegates!
Get to know our 2025 MusicNL Week delegates below! Scroll through or download to your device.
2025 MusicNL Conference Export and Panelist Delegate Overview
As at November 5, 2025
| Delegate Name | Title | Company | City & Prov | Country |
| Adam Meyer | Volunteer | Town of New Glasgow/Glasgow Square | New Glasgow, NS | Canada |
| Amy Russell | Program Committee Member | Lunenburg Folk Harbour Festival/Society | Lunenburg, NS | Canada |
| Andrea Taylor | Team Coordinator | Purple City Fest | Edmonton, AB | Canada |
| Andrew Jackson | Artistic Director | Halifax Jazz Festival | Halifax, NS | Canada |
| Asha Dillon | Partner/SVP Music Creative & Production | The Wilders | Toronto, ON | Canada |
| Bill Roach | Radio | CBC Radio | Halifax, NS | Canada |
| Bryan Power | Co-Founder/Label | Victory Pool | St. John’s, NL | Canada |
| Carter Snow | Programmer | Carter Music/The Rec Room/Jibfest | St. John’s, NL | Canada |
| Chris Ball | Programming Manager | Arts and Culture Centre | St. John’s, NL | Canada |
| Craig Corse | Director, Live Agent | CCM Live | Scotland | EU |
| Danica Bansie | Music Supervisor | Pirate Sound | Toronto, ON | Canada |
| Deborah Aitkin | Artist Booking Mgr | Ness Creek Festival | Nokomis, SK | Canada |
| Don Maher | Programmer | The Black Sheep on George | St. John’s, NL | Canada |
| Dustin Parsons | Producer/Promoter | Steady Entertainment | Pasadena, NL | Canada |
| Dylan Ross | Music Supervisor | Wracket Music | Toronto, ON | Canada |
| Elsa Simms | Board member | Lawnya Vawnya | St. John’s, NL | Canada |
| Erin Costelo | Producer | CBC Radio | Halifax, NS | Canada |
| Fabienne Christophle | Coordonnatrice Réseau culturel francophone | Fédération des francophones de Terre-Neuve et du Labrador | St. John’s, NL | Canada |
| Gwenaël Le Priol | Programmation\Vice-Président- Programming\Vice-President | Eklectik | Dunefest | Saint Pierre et Miquelon | France |
| Heidi Baird | Artistic Director | Larlee Creek Hullabaloo Music Festival | Perth Andover, NB | Canada |
| Jeff Ojeda | Manager / Agent | Phase Entertainment Group | Vancouver, BC | Canada |
| Justin Nordell | Operations Director | Youth Performance Institute / Person First | Philadelphia, PA | USA |
| Kai Bryan | Programmer | Atlantic Presenters Association | St. John’s, NL | Canada |
| Kelly Sceviour | Special Events Coordinator. | Town of Gander/ Festival of Flight | Gander, NL | Canada |
| Kerri Stephens | Artist Manager | Lost Cat Artists | Winnipeg, MB | Canada |
| Krysta Rudofsky | Managing Director & Marketing Director | Majestic Theatre | St. John’s, NL | Canada |
| Kyle Merkley | Music Supervisor | Songchopper | Toronto, ON | Canada |
| Laura-Beth Power | Event and Programming Coordinator | The Majestic Theatre | St. John’s, NL | Canada |
| Laurie De Arburn | Radio | Eklectik | Dunefest | Saint Pierre et Miquelon | France |
| Leonard Podolak | Co-Artistic/Executive Director | Home Routes | Chemin ChezNous | Winnipeg, MB | Canada |
| Liana White | Executive Director | Canadian Federation of Musicians | Toronto, ON | Canada |
| Maggie White | Programmer | Brent Mac Events Ltd | St. John’s, NL | Canada |
| Mary Sue Twohy | Radio programmer | SiriusXM Coffeehouse | Washington | USA |
| Matt Horseman | Festival Programmer | Sappyfest | Sackville, NB/Winnipeg, MB | Canada |
| Mikaila Simmons | Music Supervisor | Roly Poly Music | St. John’s, NL | Canada |
| Morgan Simms | Program, Culture, and Events Manager | Glasgow Square | The Jubilee | New Glasgow, NS | Canada |
| Navel Sarr | President | St. John’s African Roots Festival | SARFest | St. John’s, NL | Canada |
| Pete Kelly | Music Director | Premier League Productions | London | UK |
| Peter Quinton | CEO | Mighty Quinton/Churchill Park Music Festival | St. John’s, NL | Canada |
| Pilvi Keto-LeBlanc | Executive Director | Writers at Woody Point | Heritage Theatre | Woody Point, NL | Canada |
| Ray Gracewood | President | AREA 506 | Saint John, NB | Canada |
| Ryan Rathjen | Executive Director / Booking Agent | Purple City Music Festival | Edmonton, AB | Canada |
| Sarah Card | Festival Producer | Bear Creek Music Festival | Grand Prairie, AB | Canada |
| Steve MacIntyre | Artistic Director | Stan Rogers Folk Festival | Port Hawkesbury/Canso, NS | Canada |
| Tessa Balaz | Programmer | Knox Hall/ Balaz Music | Sudbury, ON | Canada |
| Tim Hardy | Owner/ Publishing & Sync | Sound of POP | Dartmouth, NS | Canada |
| Trinity Thibeault | Program Coordinator | Knox Hall | Sudbury, ON | Canada |
| Tue Lund-Christensen | Festival Director | Roots & Jazz Copenhagen | Denmark | EU |
| Una Molloy | Agent/Event Producer | Turning Pirate | Hibernacle | Birr, OY | Ireland |
| Vanessa Elliott | Special Events Planner | Town of Gander | Gander, NL | Canada |
| Vince Degiorgio | CEO/Music Publishing | Cymba Music Publishing | Toronto, ON | Canada |
| Zach Atkinson | Music Programmer | The Cap / Shivering Songs | Fredericton, NB | Canada |
Awards
2025 MusicNL Awards Gala
Tickets are on sale for 2025 MusicNL Awards Gala happening on Saturday, November 15, at the St. John’s Convention Centre.
Walk the red carpet and celebrate today’s Newfoundland and Labrador music scene! Tickets are $41.25 + taxes and fees and can be purchased here or at the Mary Brown’s Centre Box Office. This is an all ages event.
Hosting this unforgettable night are Krissy Holmes (CBC’s On The Go) and Bill Roach (CBC’s East Coast Music Hour and Weekend Mornings)—a dynamic duo with a deep love of East Coast music.
Gala performers:
Dave Panting, Deantha Edmunds, Kelly McMichael, Liz Fagan Band, Mallory Johnson, Natasha Blackwood, Nick Earle & The Reckless Hearts, The Irish Descendants, With Violet, XIA- 3, and Zaynab Wilson.
2025 MusicNL Industry Awards
The 2025 MusicNL Industry Awards will help kick off the conference at the Sheraton Hotel Newfoundland on Wednesday, November 12 with an industry networking reception starting at 6:00 pm and the Industry Awards Ceremony at 7:00 pm.
Join us for an evening dedicated to recognizing and celebrating the ingenuity, dedication, creativity, and perseverance of those working behind the scenes in the music industry. More than 10 awards will be handed out to individuals whose hard work helps make music happen!
Admission is free for MusicNL members, MusicNL Conference registrants, and MusicNL Award nominees, but you must RSVP (see below).
HOW TO RSVP FOR INDUSTRY AWARDS
If you’re registering for the MusicNL Conference: You will be asked to RSVP as part of the conference registration process.
If you want to attend ONLY the Industry Awards (not the conference): RSVP here.
Volunteer for MusicNL Week
Join our Volunteer Team at MusicNL week! Volunteers have access to showcases, conference sessions, and more (subject to capacity).
To register, please sign up here for volunteer roles such as: Door Person, Merchandise Seller, Registration, Conference Monitor, Driver, Photography, Social Media, Sponsorship, and more!
Perks:
- One (1) free conference registration (including wristband for all shows)
- Network with artist and industry professionals
- Discover new music
- Work with awesome people!
MusicNL Week FAQs
Conference Hotel
How can I book my own hotel stay for the conference?
Our partner, the Sheraton Hotel Newfoundland, offers rooms for the special rate of 179.00 CAD per night – Last Day to Book : Sunday, October 12, 2025
Guests wishing to book dates pre and post will be required to contact the reservations department directly via email at reservations@sheratonhotelnewfoundland.com dates pre and post are based on availability and must be booked by an agent onsite.
Conference Registration
What’s included in the conference registration?
- All panels, showcases, networking (and more) at the Sheraton Hotel Newfoundland
- One wristband for all evening shows from November 12 to 16 at the Ship, the Black Sheep, Rockhouse, and Sheraton (excluding the Awards Gala)
Where do I pick up my conference badge and wristband?
At the Sheraton Conference Registration Table
Wednesday, Nov 12- 2pm to 8pm
Thursday, Friday 9am to 5pm
Saturday 9am to 2pm
Note: Conference Badges will be required for all conference sessions, meetings and networking at the Sheraton
My bandmates are not here. Can I pick up their badge and wristband?
- Yes, you can pick up for your bandmates, or colleagues, just sign the registration envelope with your name and phone number.
Show Wristbands and Tickets
What does a Show Wristband include?
- All public shows (excluding the Awards Gala) from November 12 to 16 at the Ship, Black Sheep, Rockhouse, and Sheraton (including daytime shows)
- The Afterparty on Saturday at The Blacksheep
- Perfect for music lovers and fans!
- Subject to capacity
Where can I pick up my wristband?
- Sheraton Hotel – registration desk (near ballroom, to the left of the hotel desk)
- At the Sheraton Conference Registration Table
Wednesday, Nov 12- 2pm to 8pm
Thursday, Friday 9am to 5pm
Saturday 9am to 12pm
- At the Sheraton Conference Registration Table
- At the door of show venues (Rockhouse, Black Sheep & The Ship) see schedule here
Can I attend a show without a wristband?
- Yes – Entry to all evening shows is available for $25, at The Ship, The Black Sheep and the Rockhouse, ($25 per venue, per show, *only* at the door, cash or card). Not including Awards Gala. Subject to capacity.
Showcasing Artists
Where can I find the exact time of performance?
- The exact showcase times are on our website here.
When is my soundcheck?
- You should have received an email with this information, from Abigail Pye. Please search your inbox.
Can I add someone to the guest list?
- No, unfortunately we can’t offer a guest list for these performances. Tickets are available for $25 at the door, cash or card.
Can I sell merch at a show?
- You are more than welcome to set up your own merch table, but we do not have staff or volunteers to support sales.
- Merch sales at Sheraton showcases are not possible.
Awards Gala
Where do I pick up my Awards Gala tickets?
- The tickets are sent by email. Unless you visit the convention center box office and request one, you will not have a physical ticket
What time is the Awards Gala?
- Doors and red carpet (open to all attendees) are at 5:30pm. Bar will be open.
- The Awards Gala show begins at 7:30pm
Is the Awards Gala an all ages event?
- Yes! The Awards Gala is an all ages event. Everyone is welcome!
Export Program
Can I sign up for one-one meetings?
- If you are a showcasing export artist, you should have received a one-one meeting request, and your meetings will be assigned to you.
- If you are not a showcasing export artist, and did not receive a sign-up invitation, you can contact export@musicnl.ca
When is my performance?
- You should have received an email with this information by mid-October. Please search your inbox for an email from Musicnl.ca.
How long is my performance?
- You should have received an email with this information by mid-October. Please search your inbox for an email from Musicnl.ca. Alternatively ask the stage manager when you get to your performance.
Volunteers
Where do I pick up my badge and wristband?
- Your badge and wristband will be available at the Sheraton Conference Registration Table
At the Sheraton Conference Registration Table
Wednesday, Nov 12- 2pm to 8pm
Thursday, Friday 9am to 5pm
Saturday 9am to 2pm
How will people know that I am a volunteer?
- We will have a button for you to wear, identifying you as a volunteer.
THANK YOU TO OUR FUNDERS AND SPONSORS WHO MAKE MUSICNL WEEK POSSIBLE:
