MusicNL Week 2026

Mark your calendars! MusicNL Week returns to St. John’s from Thursday, October 1 to Sunday, October 4, 2026.

New this year: by request of our members, conference sessions will now take place Friday, Saturday and Sunday, making it easier to use the weekend to engage fully with the event and its opportunities.

Quick Links:

Buy Your Wristband Here
Registration & Ticket Pricing
Showcases and Performances
MusicNL Conference
- Panel Schedule
MusicNL Export Program
Awards
Volunteer with MusicNL Week
Frequently Asked Questions
Become a Sponsor

Registration and Ticket Pricing

Buy a wristband for MNLW 2026 HERE

RSVP for the Industry Awards October 2 HERE

	Member	Non–member
Early Bird Conference Registration *(until August 14)*	$55	$75
Advance Conference Registration *(until September 29)*	$70	$90
On Site Conference Registration *(During event – October 1-4)*	$90	$110
MusicNL Industry Awards – Friday, October 2	Free with advance RSVP	Free with advance RSVP
Early Bird Show Wristbands (until August 14)**	$55	$55
Advance Show Wristbands (until September 29)**	$60	$60
On Site Show Wristbands (During event – October 1-4)**	$65	$65
Individual show entry (per venue, per night, at the door only, subject to capacity)	$25	$25

*All prices are subject to processing fees & taxes, except $25 evening show entry (sold at the door, cash or card)
**Wristband offers entry to all public showcases only (excluding the Awards Gala)

Showcase Schedule

Thursday, October 1, 2026

The Ship – (Kick Off Party)

9:00 pm Salt Beef Junkies

9:30 pm Baraka

10:00 pm Rosemary Lawton

10:30 pm KitchinParti

Friday, October 2, 2026

Sheraton

1:30 pm Colleen Power

2:00 pm Nico Paulo

2:30 pm Ian Foster

3:00 pm Summer Bennett

3:30 pm Kelly McMichael

Oíche

8:00 pm Mackenzie Critch

8:30 pm Carolina East

9:00 pm Rev Dave

9:30 pm Midnight Watch

10:00 pm Paige Penney

10:30 pm Justin Fancy

The Black Sheep

8:15 pm Darcy Scott

8:45 pm Ana & Eric

9:15 pm Claire Porter

9:45 pm Duane Andrews

10:15 pm Albert Dalton

Saturday, October 3, 2026

Sheraton

1:30 pm Mary Barry

2:00 pm Matthew Byrne

2:30 pm Port aux Poutines

3:00 pm The Irish Descendants

3:30 pm Hannah Green

Oíche

8:00 pm WEKU

8:30 pm With Violet

9:00 pm Zaynab Wilson

9:30 pm MADELINE

10:00 pm Nick Earle & The Reckless Hearts

10:30 pm The Order of the Precious Blood

The Black Sheep

8:15 pm Becca Bartlett

8:45 pm Jordan Coaker

9:15 pm Rube & Rake

9:45 pm Youngtree & Carole Bee

10:15 pm Topanga

10:45 pm Sherman Downey

Sunday, October 4, 2026

Sheraton – (Queer Brunch)

1:00 pm Adrian House

1:30 pm Sherry Ryan

2:00 pm Liz Fagan

2:30 pm Feminotica

3:00 pm Rachel Cousins

The Ship – (Closing Party)

Performers TBD

2026 Performing Artists – MusicNL Week

Listen to MusicNL Week Artists artists via our playlist!:

https://open.spotify.com/playlist/2IbWL4RzM81paB2FE25X6F

MusicNL Week 2026 Conference – October 1 to 4

Sharpen your skills, expand your network and deepen your knowledge! Over the 4 days of MusicNL week, we’ll have multiple panels, workshops, peer sessions and networking events designed to help attendees grow their network.

MusicNL Conference Sessions (all take place at Sheraton unless otherwise noted)

2026 Panel and Workshop Topics

Below is an overview of the panel topics. Stay tuned for more information.

Grant Me This: A Beginner’s Guide to Music Funding
Follow the Money: Building a Funding Strategy That Works for You
You’ve Earned It: Understanding Your Royalties
Drop Ready: Everything You Need to Know Before You Release
The Business of Music: What They Don’t Teach You
What’s Next: Navigating the Next Chapter of Your Career
Hear It in Action: A Live Sync Demo
Get in Order: Organizing Your Catalogue for Sync
Own the Stage: A Hands-On Performance Workshop
First Impressions: Building a Website and EPK That Open Doors
Care First: Sustaining Yourself in a Demanding Industry
Oui, C’est Possible: Navigating the Music Industry en Français
Make the Ask: How to Land an Opening Slot
Rock the Rock: Touring Newfoundland and Labrador
Wired Differently: Thriving in the Music Industry as a Neurodivergent Artist

Returning to MusicNL Week 2026 – Meetings and Headshots!

Take advantage of opportunities to connect one-on-one with industry professionals, explore career development resources, and refresh your promotional materials with professional headshots. More details, participating organizations, and booking information will be announced soon.

Export Program

MusicNL is pleased to present the 2026 Export Program at the MusicNL Conference, and as part of MusicNL Week. The program will feature an array of high-quality showcases, industry conference sessions, the Awards Gala and a boutique Export Development program.

We’re bringing in more than 40 key industry leaders from Canada, Europe and UK, including festival and venue programmers, presenters, booking agents, labels, radio promotions, music supervisors, and industry tastemakers. These invited guests will participate in MusicNL Export Program showcases, one-on-one meetings, daily performances, our Awards Gala and conference sessions to engage with our members and industry. Get your networking on and make instrumental connections at the conference!

As part of the MusicNL Conference Export Program, performing artists and nominees will have the opportunity to request one-on-one meetings with our Export Delegates. The meetings will take place online as part of the lead-up to the MusicNL Conference. To take part in the meetings, eligible participants must be registered for the conference, participate in training and submit requests for export meetings. Wondering if you are eligible to take part? Got questions? Email export@musicnl.ca

Meet the Delegates!

Awards

2026 MusicNL Awards Gala

Tickets will be on sale in July for the 2026 MusicNL Awards Gala happening on Thursday, October 1, at the St. John’s Convention Centre.

Gala performers and more information to be announced…

2026 MusicNL Industry Awards

The 2026 MusicNL Industry Awards will take place at the Sheraton Hotel Newfoundland on Friday, October 2 with an industry networking reception starting at 5:30 pm and the Industry Awards Ceremony at 7:00 pm.

Join us for an evening dedicated to recognizing and celebrating the ingenuity, dedication, creativity, and perseverance of those working behind the scenes in the music industry. More than 10 awards will be handed out to individuals whose hard work helps make music happen!

Admission is free for MusicNL members, MusicNL Conference registrants, and MusicNL Award nominees, but you must RSVP (see below).

HOW TO RSVP FOR INDUSTRY AWARDS
If you’re registering for the MusicNL Conference: You will be asked to RSVP as part of the conference registration process.

If you want to attend ONLY the Industry Awards (not the conference): RSVP here.

Volunteer for MusicNL Week

Join our Volunteer Team at MusicNL week! Volunteers have access to showcases, conference sessions, and more (subject to capacity).

To register, please sign up here for volunteer roles such as: Door Person, Merchandise Seller, Registration, Conference Monitor, Driver, Photography, Social Media, Sponsorship, and more!

Perks:

One (1) free conference registration (including wristband for all shows)
Network with artist and industry professionals
Discover new music
Work with awesome people!

MusicNL Week FAQs

Conference Hotel

How can I book my own hotel stay for the conference?

Our partner, the Sheraton Hotel Newfoundland, offers rooms for the special rate of 219.00 CAD per night – Last Day to Book : August 31, 2026

Guests wishing to book dates pre and post will be required to contact the reservations department directly via email at reservations@sheratonhotelnewfoundland.com dates pre and post are based on availability and must be booked by an agent onsite.

Conference Registration

What’s included in the conference registration?

All panels, showcases, networking (and more) at the Sheraton Hotel Newfoundland
One wristband for all shows from October 1 to 4 at the Ship, the Black Sheep, Oiche, and Sheraton (excluding the Awards Gala)

Where do I pick up my conference badge and wristband?

At the Sheraton Conference Registration Table
Thursday, October 1 from 2pm to 7pm
Friday, October 2 from 9am to 5pm
Saturday, October 3 from 9am to 5pm
Sunday, October 4 from 9am to 2pm

Note: Conference Badges will be required for all conference sessions, meetings and networking at the Sheraton

My bandmates are not here. Can I pick up their badge and wristband?

Yes, you can pick up for your bandmates, or colleagues, just sign the registration envelope with your name and phone number.

Show Wristbands and Tickets

What does a Show Wristband include?

All public shows (excluding the Awards Gala) from October 1 to 4 at the Ship, Black Sheep, Oiche and Sheraton (including daytime shows)
The Closing Party at The Ship (Sunday)
Perfect for music lovers and fans!
Subject to capacity

Where can I pick up my wristband?

Sheraton Hotel – registration desk (near ballroom, to the left of the hotel desk)
- At the Sheraton Conference Registration Table
  Thursday, October 1 from 2pm to 7pm
  Friday, October 2 from 9am to 5pm
  Saturday, October 3 from 9am to 5pm
  Sunday, October 4 from 9am to 2pm
At the door of show venues (Oiche, Black Sheep & The Ship) see schedule here

Can I attend a show without a wristband?

Yes – Entry to all evening shows is available for $25, at The Ship, The Black Sheep and the Oiche, ($25 per venue, per show, *only* at the door, cash or card). Not including Awards Gala. Subject to capacity.

Showcasing Artists

Where can I find the exact time of performance?

The exact showcase times are on our website here.

When is my soundcheck?

You should have received an email with this information by August 31, 2026. Please search your inbox.

Can I add someone to the guest list?

No, unfortunately we can’t offer a guest list for these performances. Tickets are available for $25 at the door, cash or card.

Can I sell merch at a show?

You are more than welcome to set up your own merch table, but we do not have staff or volunteers to support sales.
Merch sales at Sheraton showcases are not possible.

Awards Gala

Where do I pick up my Awards Gala tickets?

The tickets are sent by email. Unless you visit the convention center box office and request one, you will not have a physical ticket

What time is the Awards Gala?

Doors and red carpet (open to all attendees) are at 5:30pm. Bar will be open.
The Awards Gala show begins at 7:30pm

Is the Awards Gala an all ages event?

Yes! The Awards Gala is an all ages event. Everyone is welcome!

Export Program

Can I sign up for one-one meetings?

If you are a showcasing export artist, you should have received a one-one meeting request, and your meetings will be assigned to you.
If you are not a showcasing export artist, and did not receive a sign-up invitation, you can contact export@musicnl.ca

When is my performance?

You should have received an email with this information as part of your contract. Please search your inbox for an email from Musicnl.ca.

How long is my performance?

You should have received an email with this information.. Please search your inbox for an email from Musicnl.ca.

Volunteers

Where do I pick up my badge and wristband?

Your badge and wristband will be available at the Sheraton Conference Registration Table
At the Sheraton Conference Registration Table
Thursday, October 1 from 2pm to 7pm
Friday, October 2 from 9am to 5pm
Saturday, October 3 from 9am to 5pm
Sunday, October 4 from 9am to 2pm

How will people know that I am a volunteer?

We will have a button for you to wear, identifying you as a volunteer.

MusicNL Week runs October 1–4, 2026 in St. John’s, Newfoundland & Labrador – and we want your brand in the room.

Over four days, nearly 2,000 artists, industry professionals, tastemakers, and music fans come together for showcases, panels, and events that celebrate and advance the NL music industry. With a multi-week promotional campaign leading up to the event, your brand gets sustained visibility – not just a logo on a poster

Why get involved?
Sponsoring MusicNL Week means consistent brand recognition across our platforms, authentic community connection, and direct access to an engaged audience of early adopters from across our province, and reaching into Canada, the EU, and the UK. It’s the kind of exposure paid ads can’t replicate.

Find your perfect fit

Silver Record — $875 — Company name on a MusicNL Award, logo on promotional materials, 2 VIP passes, Trade Show booth
Gold Record — $1,600 — Present a named MusicNL Award, newsletter recognition (1,700+ subscribers), 4 VIP passes, Trade Show booth
Platinum Record — $4,750 — Speaking opportunity at the Awards Gala, logo on website and promotional materials, 6 VIP passes, Trade Show booth
Diamond Record — $8,000 — Name a MusicNL Week event (Songwriters Circle, Showcases, Afterparty), speaking opportunity, newsletter recognition, 8 VIP passes, Trade Show booth
Aficionado Program — $10,000 — Our premier patron tier. Exclusive red carpet networking event, VIP front-of-line access, full brand banner on website, exclusive presenter of the MusicNL Awards Show, and much more

Ready to get started?
Reach out to us to learn more or to build a custom package that works for your brand.

MusicNL Week 2026 Investment Package Download

We offer five sponsorship tiers designed to match your goals and budget — or we’ll build something custom just for you. Download our investment package here.

THANK YOU TO OUR FUNDERS AND SPONSORS WHO MAKE MUSICNL WEEK POSSIBLE: