We Are Hiring: Marketing and Communications Manager 

Position Overview

The Marketing and Communications Manager will lead and oversee MusicNL’s efforts in promoting, marketing and communicating the organization’s mission, events, resources, programs and initiatives.

This position is responsible for ensuring effective, results-oriented promotion, marketing, communications and community outreach for MusicNL’s programs, resources, events and initiatives.

The role requires excellent organizational skills, strong writing abilities and agility with digital tools, adept communication, digital copywriting and project management abilities to elevate MusicNL’s presence and impact.

Key Responsibilities:

1. Strategic Planning and Execution:
   ○ Develop and implement comprehensive marketing and communication strategies
   to promote MusicNL’s programs, events, initiatives and brand.
   ○ Create and manage annual marketing plans, ensuring alignment with
   organizational goals.
2. Content Creation and Management:
   ○ Oversee and create compelling content for various platforms, including
   website, social media, newsletters, and press releases.
   ○ Ensure all content aligns with MusicNL’s brand voice and messaging.
   ○ Proofread and edit communications collateral as needed.
3. Media Relations:
   ○ Build and maintain relationships with media outlets, journalists, and government
   communications managers.
   ○ Prepare press materials and coordinate media coverage for events and
   announcements.
4. Event Promotion:
   ○ Develop and execute marketing campaigns for MusicNL events, including
   programs, workshops, and conferences.
   ○ Collaborate with other staff to ensure successful promotion and engagement.
5. Digital Marketing:
   ○ Manage and optimize MusicNL’s digital presence, including website, social media
   channels, and email marketing, including writing relevant and engaging copy.
   ○ Utilize analytics to track performance and adjust strategies as needed.
6. Membership & Community Engagement:
   ○ Lead membership relations, answer general inquiries.
   ○ Foster relationships with local artists, industry professionals, and community
   stakeholders.
   ○ Organize and participate in community outreach activities to promote MusicNL’s
   mission and initiatives.
7. Brand Management:
   ○ Maintain and enhance MusicNL’s brand identity and ensure consistency across
   all communications and marketing materials.
   ○ Monitor industry trends and adapt strategies to stay relevant and effective.
8. Special Projects:
   ○ Given the evolving nature of MusicNL’s project-based planning cycle, additional
   project support may be required from time to time.

POSITION REQUIREMENTS

The ideal candidate is:

• An engaged creative and an exceptional communicator (written and spoken).
• An adaptable, goal-oriented planner and project manager
• A creative problem solver who embraces change, particularly in a fast-paced event environment
• An explorer of new trends in community engagement.
• Passionate about music,with a desire to engage the community on a province-wide basis
• Sensitive to socially inclusive, diverse, equitable, and accessible language

Qualifications

• Post-secondary education in marketing, communications, journalism, or a related field, or a comparable demonstrable professional experience.
• A minimum of three years of professional experience, with at least one year in a
  marketing and communications capacity
• Previous professional experience in the arts sector and lived knowledge of the music industry are strong assets

Skills

• Demonstrable experience managing human and financial resources.
• Strong project management skills.
• Experience with Google Analytics, SEO, digital layout tools (ie Canva) and social media platforms are essential.
• Proficiency with email marketing (ie Mailchimp), email automation, and social media management tools (ie Hootsuite) is key to this position
• Experience with HTML basics and WordPress are strong assets
• Proficiency and autonomy with databases
• Experience working in/ability to integrate a Google office and Mac environment.

Personal attributes

• A result-oriented planner
• A team player with a sense of humour
• Ability to learn quickly and adapt to changing environments
• Strong analytical thinking skills
• Effective problem-solver
• High degree of openness and transparency
• Exceptional English communication skills (writing, oral).
• Professional proficiency in French is preferred; a third language is an asset.

COMPENSATION

The salary range for this position is $41,000 to $46,000 annually, commensurate with experience.

• As part of the compensation package, MusicNL offers:
• Two weeks’ vacation (in addition to December holiday closure)
• A benefits package that includes health coverage and an employee assistance program
• Flextime for days off
• Monthly cell phone allowance
• A MusicNL Macbook
• Opportunity for training, travel and other non-monetary benefits

This position occasionally requires varied hours, including attendance at evening/weekend events, particularly during our annual showcasing conference, MusicNL Week.

MusicNL offers a flexible work environment, with options for hybrid work days and flex time off within the footprint of the work week. However, this is not a remote work position; the successful candidate will work at our office in downtown St John’s on a weekly basis.

HOW TO APPLY

Interested candidates should submit their resume, along with a cover letter detailing their relevant experience to hr@musicnl.ca. Applications will be accepted until Wednesday, April 30, 2025 4pm NT. Only candidates selected for an interview will be contacted.

MusicNL is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds. If there is something we can do to help make the recruitment process or the job more accessible, let us know.

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